Articles & Notes

Writings on
Various Domains

Deep dives spanning software systems, product design, marketing & brand positioning, geopolitical dynamics, and lessons from building and scaling businesses.

RBI just mandated the exact authentication method I sketched out a year ago by Aswath Karthikeyan

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I’m trying to sell India’s traffic chaos to AV companies. Here’s what that market actually looks like. by Aswath Karthikeyan

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Your brand’s reputation isn’t a Google problem anymore by Aswath Karthikeyan

and a lil roast on traditional ways

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